routine
The Japanese kept things simple. Four key steps that renew and protect your outer layer. This no-frills routine keeps the skin feeling healthy and you feeling confident.
cleanse
condition
moisturize
sun protection
1 —
cleansingWash away the weight of the world from your face. A clean base also maximizes the power of conditioning and moisturizing. Top it off with sun protection and you’re good to go.
2 —
conditioningYour skin is left thirsty after cleansing so we introduce… conditioning. An immediate + effective hydration method using toners that also help moisturizers cling to the skin to stay on all day
3 —
moisturizingSeal the skin with lightweight moisturizers to keep it feeling soft and healthy minus the greasiness. The products we hand-select from Japan have the optimal balance of water and oils.
4 —
sun protectionRound out your morning routine with classic Japanese sun protection. The Japanese mastered the fight against fine lines and wrinkles with maximum UV shields and minimum grease.